Continuum Attractions strengthens its portfolio with Eden Camp

Acquiring a landmark Second World War heritage attraction

As part of its ongoing growth strategy, Continuum sought to acquire Eden Camp – one of the UK’s most distinctive military history museums.

Alongside strengthening Continuum’s portfolio of visitor attractions, the deal also presented an opportunity to breathe new life into a nationally significant heritage site.

Originally constructed in 1942 to house Italian prisoners of war, the site was transformed into a museum in the 1980s, and has become widely recognised for its immersive interpretation of life during the Second World War.

Open seasonally between March and November, Eden Camp welcomes approximately 125,000 visitors each year, and has established itself as a notable educational and heritage attraction in North Yorkshire.

Delivering specialist corporate and commercial advice to support the acquisition

The transaction was led by Corporate Partner Victoria Innes, with support from Corporate specialist Aaron Chaddha, and Real Estate experts Rachel Witherick and Christine Simons.

Working closely with Continuum and other stakeholders throughout every stage of the transaction, we:

• Advised on the acquisition of Eden Camp and associated transaction matters.
• Supported the buyer throughout the negotiation and completion process.
• Worked alongside professional advisers involved in the transaction.
• Provided practical commercial advice focused on achieving Continuum’s strategic objectives.
• Assisted with managing transaction risks and ensuring full compliance with legal requirements.
• Helped ensure the acquisition progressed smoothly and efficiently to completion.

Our advice helped Continuum complete a strategically important acquisition that further expands its portfolio of leading UK visitor attractions.

Successful acquisition expands Continuum’s visitor attraction portfolio

The completion of the acquisition adds Eden Camp to Continuum Attractions’ growing portfolio of heritage and visitor destinations.

The transaction supports Continuum’s long-term growth strategy, while ensuring the continued development of a popular attraction that welcomes around 125,000 visitors each year.

The acquisition also creates opportunities for ongoing investment in the museum – cementing its educational value and preserving its unique approach to storytelling for years to come.

Reflections from Continuum Attractions

Andrew Pawson, Chief Executive at Continuum Attractions, said:

“We are thrilled to welcome Eden Camp into the Continuum family. Its authenticity, educational value and reputation as a much-loved visitor attraction make it a natural fit for us. Our aim is to invest for the long-term, support its dedicated team and ensure that Eden Camp continues to inspire guests of all ages with its powerful storytelling.

The Knights team, led by Victoria Inness, were invaluable in the completion of the Eden Camp Modern History Museum acquisition. From the outset, they demonstrated a high level of professionalism, knowledge and experience, guiding us confidently through every stage of the process.

What particularly stood out was how approachable and responsive the team were throughout the process. Their clear advice and commercial understanding ensured the deal progressed smoothly and efficiently. We’re grateful for their support in helping us bring this important acquisition to completion.”

Reflections from Knights

Reflecting on the transaction, Corporate Partner Victoria Innes shared:

“Eden Camp is a much‑loved and historically significant visitor attraction in North Yorkshire, and its sale to Continuum future‑proofs its continued development as an authentic and engaging experience for visitors.

“Our team at Knights delivered practical, sector‑led advice to support a smooth transaction, bringing together the right expertise from across the region to see the deal over the line.”

Key results, in review:

• Advised Continuum Attractions on the acquisition of Eden Camp.
• Helped expand Continuum’s UK visitor attraction portfolio.
• Supported the long-term preservation and development of an important Second World War heritage attraction.